A look at how they see your blog

Have you ever wondered how Google Blog search works? Considered what elements might be different or relative to the regular organic search? Well, a recently awarded patent to Google had me thinking of digging deeper into it all.

Now, as is always the case with patents, we must consider that this was filed in 2005 (as was the sister patent which was awarded in 2007). That means that much of this was likely already in place at that time. But it still makes for some interesting reading towards understanding how Google has gone about the world of Blog search.

The patents in question are;

Indexing and retrieval of blogs
Filed Sept. 13 2005 – Awarded July 27th 2010

Ranking of blog documents
Filed Sept. 13 2005 – Awarded March 15 2007

After a great Friday Dojo chat led by Gabriella Sannino someone in the ensuing convo asked about the meta keywords tag. Specifically why should they include it since the Search Engines don't use it.  I wanted to provide an opposite view to their belief that pages should be coded and built for Search Engines. I decided that I should share another point of view.

2 ½ Years of insight and what we can learn

I thought it would be interesting to have a look at the patents that the folks over at Google have had awarded over he last few years. Can we see a pattern? Does it speak to the future in any way? We shall see.

Recently I wrote about how Google might get beyond links. As an interesting follow up, I thought it would be useful to see just where they may be headed. It would be ever so interesting to do that same for the last 5-6 years, but that was something I really didn't have the time to dig into. Maybe some day.

As with all things, we don't want to get too excited by the adventure. Patents are merely concepts filed and protected over the years. Some are older, others more recent, I just wanted to do it as it would be interesting. I am sharing it, because well, it is always fun to think out loud.

And last but most certainly not least, we have the search patents awards from the first half of 2010. We will be following this up tomorrow with a post looking at the last three years of search patent awards to Google. The goal is to look at the history and see what, if any, patterns emerge from it all. Be sure to check back tomorrow for that one.